Elle Black
👤 SpeakerAppearances Over Time
Podcast Appearances
This is what's fun about this conversation.
It depends on how you define bestselling.
Do you define it based off of quantity?
Well, let me pressure test that with you, right?
Because what we actually really care about is that the creators and the emerging brands are capturing as much brand value as possible.
Based off of how much the creator can sell the product for.
Uh, for, for a product we've sold a product.
Well, creators have sold products that have come out of, out of the platform for up to $150 and products that they sourced for 30% that.
So you can do that.
Yeah.
Yeah.
So that's what I mean.
Right.
Um, the example that we like to give here, cause it's easy to understand is Kylie Jenner, right?
Kylie Jenner has a baby.
What does she do?
She launches a baby product line that has a bubble bath in it.
No, she's not a customer.
And if she was, I couldn't tell you.
But she launches this.