Elle Black

It's basically essentially the same product as Johnson & Johnson, the best-selling Johnson & Johnson baby bubble bath.

It's the same amount, six ounces, but it has her name, her brand, and a little bit of a different fragrance on it.

Otherwise, the formulation is nearly identical.

And she can sell out in 24 hours and sell it for 2.5x more than Johnson & Johnson sells it for.

That's the future.

And that's what we're doing.

So when you talk about where is the value, in my mind, it's the fact that Kylie Jenner can sell out this product for two and a half more than Johnson & Johnson can.

Oh, our suppliers.

So it's free for creators to use.

And the suppliers pay an 8% transaction fee.

Yeah, this goes back to the minimum order quantity, right?

So the minimum order quantity is for easy numbers.

Let's say it's $1,000, right?

So a creator is going to place an order for $1,000 in the platform.

That order is going to go to the supplier and the supplier is going to pay us $80 because we gave them a customer.

Oh, no, we're venture backed.

Why did we decide to raise?

Well, this is a venture-scale product.

Yeah.

Well, I mean, it depends on how you look at it, right?