Elle Black

Strategically, there are certain products that are right for ventures.

A product where you need to grow really fast and there's going to be a clear winner in the market and you need a lot of money to get there really fast is a venture scale business.

And that's where Cobalt fits.

To get all of those suppliers onboarded and to build the backend infrastructure of a marketplace that's complex like this, you couldn't actually bootstrap it.

So it is a venture scale product.

And for that reason, we opted to do venture.

Well, I mean, that's a great question.

We're doing a seed round and we're still in our seed round.

So we don't quite know what that's going to look like yet.

I have a co-founder.

Well, we're in San Francisco and we're in the tech space.

We're both serial entrepreneurs.

We've done a bunch of startups previously.

And we came together through the space, through networking and knowing people in the space.

Self-service?

Yeah.

Yeah.

Q1 of 2022.

Yeah.

So if you think about a product that's comparable to Cobalt, it's easy to think about Amazon, right?