Ellis

Or what do you think?

Yeah, okay.

Apple's going to allow businesses to buy ads in Apple Maps.

And...

I can already hear people being like, wow, Apple Maps is sucking, which I still don't like it, to be clear.

I still like Google Maps a lot more.

Google Maps, you probably don't know this, but it's had ads for an extremely long period of time.

A Google product?

With ads?

It's their main moneymaker?

Yeah.

No, I mean, if you go on Google Maps right now, you'll just see Dunkin' Donuts around you without trying to search for it.

I don't care.

So it's going to allow people, well, people that want to sell ads to have suggested places at the top of search results.

And this is going to be based on places that are trending and based on your recent searches.

And it will not be associated with your Apple account because all of the data is stored on device.

They're still trying to be hardcore about security about that.

And they also say that the places that you go to are not shared with advertisers.

Now, that's also what Chad GPT said when they said that they were going to do ads, but we'll have to see if that's true.

The bread is...