Ely Greenfield

of the creative process for creative people.

As they and we together figure out what does that new creative process look like, that still is about executing on the creative person's vision.

And so that investment in the platform

and really kind of creating the infrastructure that these new creative workflows build out of, that's, I think, the really exciting sprint that is ahead of us.

And out of that will grow new tools.

So that idea that anybody can come here and get access to the zero friction new tools that we're building,

And that is sitting on this underpinning of a platform that can really power the power users who want to move up to our creative cloud tools or move to build their own workflows and really figure out how do they create really unique content and unique styles by recombining these pieces with the sort of Lego building block underneath there.

That's incredibly empowering.

We've seen it with the early adopters who are putting up with the pain to do this.

But if we can get that into the hands of a much broader set of people, I think we'll get to this point where it's not so much, oh my God, this stuff is just going to replace me, but I can do so much more with this.

So that's what I'm really excited about.

And again, I think we've built the infrastructure to really start to deliver on that going forward.

Awesome.

I'm a fanboy, so it's my pleasure to be here.