Ely Greenfield

So they, they, they, they come up with a concept and they say, okay, what can I do with this look, this experience?

And, and, you know, if you go down, you know, in the conference, we always have a creative park in there.

We have a bunch of artists who set up booths and they sell their,

and it's wonderful to go down there and walk through that.

And you'll see they, you know, each one of them will have a style and then a bunch of posters or artwork that they've created that follows that style.

And then they've got to, they have three or four different looks they've developed and then explored what they can do with it.

And so that's exactly, you know, you could create a couple of those and then, you know, sort of take the investment you've made in coming up with this beautiful design

design or style and run with it.

We do our training.

We have some of our own private cloud, but mostly we work on cloud providers.

We're partners with

GCP, AWS, Azure, you know, a bunch of the big cloud providers.

Yeah, we've been working with all those guys for a while.

So, you know, GPUs are always scarce.

But we also, you know, very good partners with those guys.

So they're often, you know, good and responsive to us.

When we need them, we figure out how to get them.

But, you know, the good news is that a lot of these

creative models, they are still on a smaller scale than the large LLMs.

The Frontier LLM models.