Emil Brill

So listen, we're not building antimatter here.

But this is largely an execution play as most marketplaces are.

So you're definitely over indexing on areas like customer success, as an example.

So the last raise that was announced was in June or July of last year.

That would have been our seed round.

And look, the reason is ultimately... And sorry, how much was that for?

So that would have been a $4 million round.

Okay.

Got it.

And then some venture debt on top of that as well.

An insurance policy.

Don't need to draw on it, but I'd like to de-risk.

No.

See, there's a freemium model, and I don't want to go into the details and specifics here, but I will say there's a freemium model.

And we have, yeah, I mean, our model has very strong triggers and retention that result in these conversions and the revenue growth we've been able to achieve today.

I don't want to speak to those numbers either, but...

Correct.

That's the trigger as that's defining activation.

That's also the trigger for upgrading in a lot of cases.

Because the alternative for them is phone calls, emails, and word of mouth, the same manual processes and heavy cost of sales that they've been reliant on for the past three, four decades.