Emily Keegan

There's so much difference.

I would always buy the cheaper one because I don't think there's enough of a difference to justify that price.

But also maybe if I had more disposable income, I'd buy Louis Vuitton all the time.

Maybe I actually just haven't been exposed to the luxury.

This is an interesting thing.

So in an article in the Business Post, it's saying that the trend has been observed by an Irish cosmetic company, Cash Beauty, who has reported a 75% increase in lipstick sales.

Now, I would be part of Cash Beauty's, I suppose, target demographic of people who would be buying from them.

It's run by an influencer.

She was a major influencer before she actually set up the company.

And I am aware of the fact that they launched a lip stain in recent months towards the end of the year.

So I would imagine...

That's a huge factor.

And it's actually been said here, the growth was boosted by the launch of their new lip stain at the end of 2025, which sold 150,000 units to date.

So what's the difference between a lip stain and a lipstick?

A lip stain is more like a marker.

So it was like a lipstick would wipe off easily.

A lip stain like actually stains your lips.

It'll stay there for hours.

Yeah, or your hands or anything.

It washes off after a while.