Emily Pogue

speaker

531 appearances 2 recordings 1 series first heard Jan 2026 last heard 13 Jan

Emily Pogue’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jan 2026 with 2.

Appearances

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The Last Show with David Cooper · FULL EPISODE: Niagara Falls "Controversy" - January 12, 2026 · 13 Jan 2026 podcast

Is there those who respond to ads like this skeptically?

I want to say I moved last year and we bought a new mattress and I'm thinking in my head, like, I don't like firm mattresses.

Maybe I should have checked out wherever you went and maybe I didn't buy the right one.

I don't know.

So I guess this challenge is a classic marketing instinct.

What is the classic instinct?

What was the thinking before your research challenged it?

Are there particular product categories where this kind of dissuading a certain group of people might work well or doesn't work well?

I'm thinking of our earlier example of the candy bar.

It might not work well there.

We're thinking mattresses where it does work well.

Are there any others?

Could this backfire in any ways?

There must be some way in which this could spectacularly backfire.

Having previously lived in San Francisco, having previously worked in the tech industry as an employee and not a business owner, the idea of an ad like advertising to CEOs like, hey, you can use this AI and maybe lay off your employees.

For someone who runs a business, perhaps a small one or a personal brand, any big takeaways here?

How might you get them to rethink the way they market their product?

Well, Karen, thanks for being on the show.

Thanks for sharing your research with me.

And maybe at the break, you can tell me about that mattress brand you were shopping for.

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