Emma Grede

Now make no mistake, the point of business is to make money.

Money, yes.

And you have to make money before you start talking about how you're gonna give money away.

So when I get decks from female founders and I'm six pages in and no one's told me about the money, but you've told me how you're gonna look after the community, I'm like,

What is happening here?

So we have to separate those things.

I have always put social good at the center of my businesses once they were profitable.

Because when you have a profitable company, you can hire people, pay them the best money, you can do community initiatives, you can give away to nonprofit, but you can't do any of that without a profit.

And women don't want to talk about money.

And when I have women, like even super successful women on my podcast that come on, they've sold their companies for a billion dollars, they don't want to talk to me about money.

And so I want to say we have to,

Part of this idea of what it means to start with yourself is to start with the money.

It's to put the money at the center of the idea.

Because that's why you're in business.

That's why you're in business.

But we also need to say to ourselves, you know what?

You can do deeply critical, impactful work and care about the compensation.

You can care about money and you can care about a lot of other things too.

We don't need to separate the things.

We just need to get comfortable with the idea that we need to make money.