Emma Grede

And I love the honesty there because I feel like certainly for this show, so many young founders and entrepreneurs listening.

And what I really appreciated in the documentary was that level of honesty about how hard it is, seemingly even for somebody like

you, which I know actually has no bearings on real success and real longevity.

I wanted to ask you though, before we dig into the business side of things, what actually drives you right now?

Because despite only being four years, you are literally one of the most famous women in the world.

And I'm imagining you're not hard out for a bit of money.

And so I really want to know where's the ambition come from and actually what is driving the level of dedication that we saw in that documentary to your business?

Oh yeah, now is the fun part.

What is it that you're building towards when you look into the future and you think about what you're capable of and what your brand is capable of?

What are you aiming for at this point?

Do you remember a time when there was this perception shift?

Because I think it certainly wasn't easy for you coming into fashion and being taken seriously, despite the insane and amazing outfits that we all loved.

You starting a fashion brand was hotly questioned, contested, you know, in the media.

What was the moment for you when everything fell into place and it was like, they're taking me seriously now?

Do you have any idea what you'd be doing if...

You never became a Spice Girl and you weren't doing this.

I love the idea of being like a family of builders.

That feels so good.

That's what we are.

We're creative.