Emma Grede

Absolutely.

Absolutely.

Just to underline, double score.

Yes.

Yes.

And I can't say that I won't ever do that again.

I just have greater choice now.

300K for 10% final offer.

You know, and it's so interesting because you do just catch a vibe.

First of all, I loved the product and I knew immediately that there was a market for this product.

But sometimes you invest in the people and that was one of those times because, you know, you're on TV, so you get this millisecond to make a decision.

And I just looked at these and I was like, they will be successful whatever it is that they do.

They'd taken their own money.

They had corporate jobs.

They'd saved a little bit of money.

They took that money and they did and created an innovation.

That's very different from writing a business plan, crossing your fingers and hoping for the best.

They made a product that didn't exist in the market and that shows a certain tenacity.

So to me, I was investing in that tenacity, not Cakes Body.

It just so turns out that Cakes Body is a winner, but that's really what it was.