Emma Grede

And I actually talk in my book a lot about the women that I'm surrounded with that just have these incredible small businesses that look after them and a couple of employees and do really great.

But to go back to your question about the timing of it all, I would take a step back and ask yourself,

What is it that you really want?

And it's back to Oprah's question of me earlier, what is ego and what is your intention?

Yes.

And I think that you might well answer the question saying, you know what?

I do want to be big.

I do want to transition from where I am right now.

And that is perfectly fine because we're in this golden age right now where you can take advantage of what's happening in AI.

and really look at your business and say, how do I make optimizations without having to take on this like crazy overhead?

When you have a company like mine and you have hundreds and hundreds and hundreds of people, changing things and getting people to work in a new way is really hard.

But you're just you.

So you can actually start right at the beginning and decide that this is the way your business is going to grow.

And there's a lot of optimizations that you can make across what you're doing from logistics to infrastructure, from finance to accounting, inventory, that you can say, you know what?

I don't need to hire somebody to do any of that.

But it all has to start with yourself.

Excuse the pun.

So take that step back first and decide what is it that I want and then think of untraditional ways to light a fire under what you're doing.

Absolutely.

And you can ask AI for the way as well.