Emma Grede

And anyone who's doing stuff and actually making big and bold moves has like a whole history of mistakes and problems behind them.

What have been your hardest lessons to learn, do you think?

I love that it also didn't deter you from continuing because I do think that in a way, female founders and you more specifically because of your high profile are under such scrutiny.

And when I look at what it looks like for men, you know, men go out and they start businesses and they fail in businesses and they lose loads of money and they start up the next day having been able to raise funds.

And if a woman does the same thing, it's really frowned upon.

It's like,

She doesn't know what she's doing.

The reality is that we all come into business with a different kind of knowledge level and actually losing money is part of building a business.

Did you ever get to the point where you're like, this is actually not for me.

Like I'm not supposed to be running a company and perhaps I should consider another path.

There was a moment in the documentary where David actually had to come in and help you financially.

And, you know, because I go so far back in your history, I remember when the two of you got together and you were the big one.

You were like the international pop star.

I mean, David was not the David Beckham that we know now.

He was like a really promising, amazing footballer.

But it was like you were the star.

And I wonder what that was like having to go to him and have him prop up what you were doing.

Yeah.

I mean, I know that feeling of having something that is not working.

and seemingly feels out of your control, but you already put too much in to walk away from it.