Emma Grede

And I feel like I've had times in my own business where, you know, I've had to downsize and, you know, fire a lot of people, walk away from something that feels really promising.

And it is absolutely gutting.

So it's amazing that you were able to, you know, make that shift.

And obviously it's kind of working out for you.

because people loved it.

People were like, that's a good dress.

Fair enough.

So how has your relationship to money changed?

And I mean, specifically within the business, because of course it's very different when you've got money as a person and you're making money as a pop star to when you're actually managing an entity and the flow through of money.

So what does that feel like for you now?

Stop it, stop it.

Don't say that to me about David Beckham.

But this means that you choose joy, right?

Because it's political.

Plenty for you to be worried about as a founder, as a mother, as a woman, like where we are in the kind of political climate right now.

There's plenty for you to be miserable about.

But that means that you wake up and you choose joy.

That's what you do.

How do you deal with that side of yourself when everybody is, and I'm sure that in your business, like you're still Victoria Beckham.

So when you have to give some critical feedback or when something displeases you, what does that look like when you're less joyful?