Emma Grede

Talk to me about what you think the recipe is for a successful creator brand, given what you know and where you are.

Yes, I think that more founders shouldn't care about that.

I don't really care about that.

I think it's wild where we are right now because most businesses don't get billion-dollar valuations.

Most businesses are not unicorns.

But that doesn't mean you can't make a really good living, employ people, have a nice life, make money off of them.

Like, the two things...

Can be true.

You can have a business that's not worth a billion dollars and it still be a great business.

Is there any part of you that cares about the money?

Like forget the billion dollar brand thing.

Like how focused on building a real business that is worth something or brings you money, are you?

And also, listen, I don't think it's just for content creators.

I think it's more specifically for women.

You know what's so crazy?

Like,

Absolutely not.

What do you think when it comes to kind of like financial and legal lessons, what has been critical to protecting your longevity?

Because again, you've been in the business for a long time.

Do you think there were things that you learned or things that happened that have kept you safe and have kept you where you are in a good position?