Emma Grede

speaker

21,235 appearances 48 recordings 13 series first heard May 2025 last heard yesterday

Emma Grede’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 47 in all, peaking in Apr 2026 with 14.

Appearances

newest first · ▶ plays the moment

Aspire with Emma Grede · Inside Cymbiotika: How Durana Elmi Built a Wellness Empire · 10 Sep 2026 podcast

And so when you're that invested in a brand, you start doing the digging. podcast-host

Well, I do anyway. podcast-host

And I learned so much about this incredible business of yours. podcast-host

But I want to ground our audience just in a few things before we start. podcast-host

Now, Symbiotica is growing at a rate that most businesses never, ever will. podcast-host

You've sold over 200 million packets. podcast-host

You're growing 400% in the last, what, three years. podcast-host

And you've been profitable every single year since 2019. podcast-host

And not only that, but you are a serial entrepreneur with four exits behind you. podcast-host

So I have a feeling that me and my audience have an enormous amount to learn from you. podcast-host

I really want to understand today what it's taken, what the systems and the culture is that you've put in place to grow this business to this point, because I'm pretty sure that we're about to see your fifth exit. podcast-host

So obviously, given all of that, you had both the experience and the financial freedom to do exactly whatever it is that you would want to do from the get-go. podcast-host

So why was it that you chose the wellness space? podcast-host

it's more than just a business. podcast-host

you actually came into the business when it was in its early stages, right? podcast-host

But it was like one employee, one product, almost zero infrastructure. podcast-host

And I want to understand a little bit more about how you discovered the business and what was it about the brand that made you want to just go all podcast-host

I've heard you say a couple of times before that you didn't want your daughters thinking that money was the legacy. podcast-host

And that you guys being so good at making money podcast-host

how they should see you and experience you guys as parents. podcast-host

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