Emma Grede

My guest today thinks this era is actually about to end.

He thinks the next five years are going to belong to people who are kind and have humility, those who brought reputations worth defending.

And he's not saying it because it sounds nice.

He's saying it because he watches what's happening online for a living and he can see the cracks forming.

Gary Vaynerchuk has been telling people what's about to happen on the internet about three years before they're ready to hear it.

Social, creators, attention, AI.

He was early to YouTube, Twitter, TikTok, and now live shopping, which we get into today.

He's been right enough times that the people that write him off the loudest are usually quoting him a year later.

He runs VaynerMedia, advises some of the biggest companies in the world, and has built a media empire that employs thousands of people and a content engine that produces hundreds of pieces a week.

Now, I know what some of you are thinking.

You've heard Gary on other podcasts.

You've seen the clips, but that is not the conversation that I wanted to have.

I wanted to sit down with one of the few operators who's actually paying attention to what's coming culturally, not just what's happening and coming commercially.

Listen for what he says about insecurity being the engine that gets you started and why it can't be the engine that keeps you running.

Listen for what he says about reputation being the most underpriced asset on earth right now.

Listen for the line about fear.

I think it's the most accurate description of why most of us don't move that I've heard in a long time.

And listen for what he told me he'd do if he was starting from zero today.

That's the part you'll want to write down.

When your day starts early and doesn't slow down, the things that tend to fall off are the things your body actually needs.