Emma Grede

And so I was like, actually like a very, you know, like not rich broker at the time and to spend like a couple of hundred bucks on other shoes for these people that should have thought about it.

I was like, what is happening?

What am I having to do?

But it all turned out.

And, you know, that was a, it was a huge unlock for my company.

Like that, that deal put us on the map because Natalie had famously never done a commercial.

It was the year like of, you know, Black Swan and like this like insane Oscar and this beautiful moment for her in her career.

And I had the shiny big endorsement in the celebrity space.

And it really put out, I went to every brand and meeting on the planet for the

You know, that was my opening picture of my deck.

So it really it was worth me paying for the espadrilles.

But, you know, it's like I always think people imagine that there's some like kind of magic to negotiations.

And really the point of a negotiation is to find, you know, like this mutually advantageous place on both sides.

sides, right?

So it's like, it isn't to bash anyone down on either side.

It's actually to bring two sides closer together.

And what you need is an intrinsic understanding of what each party is trying to do.

And so I really find myself spending a lot of time in negotiations, really going

what are they trying to get like not not what are they trying to do it's like what are they trying to get out of this and what are they trying to get out of this and how do I meld those two things together and that's what I'm really good at because I can see things from all sides

Oh, yes.