Emma Grede

If you don't understand.

The clean beauty conversation has come a long way, especially when it comes to sunscreen.

People are paying real attention to what they're putting on their skin.

But even within the clean category, most SPF formulations still contain really long ingredient lists.

Now, Primally Cure is a female-founded brand that uses just nine simple ingredients, like nutrient-dense tallow and moisturizing mango butter, alongside non-nenosink oxide for broad-spectrum protection.

It's mineral-based and free from synthetic fragrances and seed oils.

It's an approach that feels closer to skincare than sunscreen.

Their sunscreen goes on sheer without the chalky finish that you usually get from mineral SPF.

And the Sun Stick is built for reapplying on the go.

It's small, mess-free, and easy to keep with you.

Use code ASPIRE to get 15% off your Primally Pure purchase.

That's www.primallypure.com and use code ASPIRE at checkout for 15% off your order.

If you were starting from zero today, you have no audience, you have no nothing, no money, no audience, no reputation, no resources, what would you do?

No, it doesn't.

The algorithm doesn't give a fuck.

And you can only really appreciate that and understand it.

And I'll contextualize it because when you came up in the fashion industry, the keys to the kingdom were held by three people, right?

It was like, there were a finite amount of hair people and makeup artists and stylists.

And that was it.

And unless you were in with those people, there was fucking nothing.