Emma Grede

They have a few scenarios and they say, here's the pros and cons and what in your experience have you seen?

And that's the way that you work with a good mentor.

You don't wait for them to, you know, spoon feed you information.

You've got to be proactive.

And so there's, you know, when they had...

Five to $10 million in sales.

They were so hungry and they were charting a path to 50.

They weren't waiting for me to say, guys, this is a $100 million business.

They had that ambition for themselves.

They just needed a little bit of experience and some expertise to really like catapult the business.

Well, I love that you asked the question and you frame it in that way because the truth is we live in a moment where we're so bombarded by these ideas of everything being big, like everything has to be a unicorn.

And I actually talk in my book a lot about the women that I'm surrounded with that just have these incredible small businesses that look after them and a couple of employees and do really great.

But to go back to your question about the timing of it all, I would take a step back and ask yourself,

What is it that you really want?

And it's back to Oprah's question of me earlier, what is ego and what is your intention?

Yes.

And I think that you might well answer the question saying, you know what?

I do want to be big.

I do want to transition from where I am right now.

And that is perfectly fine because we're in this golden age right now where you can take advantage of what's happening in AI.