Emma Grede

First of all, I loved the product and I knew immediately that there was a market for this product.

But sometimes you invest in the people and that was one of those times because, you know, you're on TV, so you get this millisecond to make a decision.

And I just looked at these and I was like, they will be successful whatever it is that they do.

They'd taken their own money.

They had corporate jobs.

They'd saved a little bit of money.

They took that money and they did and created an innovation.

That's very different from writing a business plan, crossing your fingers and hoping for the best.

They made a product that didn't exist in the market and that shows a certain tenacity.

So to me, I was investing in that tenacity, not Cakes Body.

It just so turns out that Cakes Body is a winner, but that's really what it was.

Bye, guys.

I mean, these two are incredible because I have a lot of business investments.

And what I'll say about them, it's the relationship has formed because the way they interact with me.

And I will say this so many times to different people I invest in.

When you have a mentor or when you have somebody who's put money in your business,

The way that you choose to work with them will say everything about the longevity of your relationship.

And what they do is come to me with ideas and things to bet.

They're never like, what should we do next?

Like, which way should we go?