Emma Grede

Correct.

They eat less, they exercise more, they get all the information and they find somebody that they think is like hot and healthy and copy whatever the fuck they're doing.

So let's go back to where we started at the top, because what is stopping that 42-year-old mother who's sitting at home is fear.

Are you okay?

And if they've really listened to this podcast and they go back to the top and they listen to what it is that you have in the sense of you just don't give a fuck.

And when you hear that critique, you have radical empathy that goes back to why is that person so judgmental about me selling a fucking plant?

You would be able to just wash straight over it.

Yeah.

I'd be like, Sally, do me a fucking favor.

Get the fuck out of my face.

Buy a fucking pants.

They don't have inventory.

Yeah.

And by the way, we are doing that with all of our brands.

Of course you are.

It's working unbelievably well.

Sadly.

So Gary, before we stop this part, tell me what are the signs and the signals that people should actually be paying attention to when it comes to like the changing of consumer behavior?

Like you have obviously honed this over a long time, but what is it that people should actually be paying attention to?

Yeah.