Emma Zajdela
๐ค SpeakerAppearances Over Time
Podcast Appearances
cyclical.
Should you hang on to that old zoot suit in your closet because it might come back in style?
Well, according to the math, yes, it is cyclical.
Turns out trends don't just repeat.
They sort of oscillate like a little pendulum.
Let's jump in with someone who's researched this.
She is a mathematician at Princeton.
Her name is Emma Jaidela.
Emma, welcome to the show.
So great to be here.
I am glad that the awkward, ugly and unfashionable pieces in my wardrobe might be coming back.
This is big news.
My girlfriend tells me to throw out my clothes.
I guess I don't have to now.
You just have to hold on to them for 20 years and then they'll be back.
Is that the period?
Is that the general rule?
20 years?
That is, we found in the data that we analyzed that the period is 20 years.
And what was really exciting to us about this is apparently this has been known in the fashion industry for some time, but it's never been proven.