Eric Bolling

Thank you for that.

Yeah, very quickly.

It's a men's performance show channel platform.

And it's all about, it's okay to be a dude again.

It's okay to be masculine again.

I bring in Brett Favre.

I bring in Tito Ortiz.

I bring in Ray Lewis.

I bring in some of the titans of Wall Street artists.

I used to play professional baseball.

I was a Wall Street trader for 15 years, and then I spent the last 20 years on Fox News and others.

So I've got three arenas where you're kind of tested in the fire.

And I just want to bring people on who've been successful, been tested, and just talk about where that grit and motivation comes from to continue after you get knocked down, because we all get knocked down at some point.

And we want to tap into that for guys, really.

We're about 80% male audience.

And honestly, Doc, it's 25 to 44 is our main demo.

Young people are really interested in figuring out how to get better and get ahead and succeed, which is, it's nice from those years of toxic masculinity.

We say we lean into toxic masculinity rather than run from it.

Right.

I think because every group that isn't in power at the time thinks that they deserve to be in power, women, minorities, et cetera.