Eric Enge

speaker
265 appearances 5 recordings 1 series first heard Dec 2025 last heard 12 Dec

Eric Enge’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Dec OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Dec 2025 with 5.

Appearances

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And the same with, you know, chat GPT, which is nowhere near 15% of search.
It's going to take time for them to build their share.
So while we think about what we do in our day-to-day work, and this is my philosophy, I'm sure other people with a style of different things, because there are people out there who like to emphasize how big the world changes are.
But that's not me.
I try to be very pragmatic about things.
The primary thing you still have to focus on for getting traffic and visibility is Google and AI overviews and traditional search.
And that's the primary platform still.
And it's important to remember that.
There are some other changes, which I think we're going to end up talking about, which is how much more we know about how all these algorithms work.
And that's a whole other conversation, which is good for optimizing across all the platforms.
Yeah, no, they definitely felt the pressure.
And as I understand, the early part of the story is that ChatGPT came out, but they weren't yet prepared to go and try to disrupt the search experience.
And as I understand it, Samsung forced their hand.
because Samsung was prepared to dump Google to go with Bing in order to get access to what's now called Copilot, because they wanted to have, you know, the generative AI experience on their phones.
And suddenly, the willingness to change became, look, it's entirely possible that, you know, how I ended up hearing that story may have been overstated, but actually market pressure
is absolutely in play here.
And Samsung may well have played a part and maybe even a big part.
So it's important enough, right?
You know, I talked about how disruptive a disruptive change needed to be.
It isn't so disruptive that everybody changed overnight, right?
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