Eric Jorgensen

speaker
464 appearances 2 recordings 2 series first heard Jan 2025 last heard 17 Jun

Eric Jorgensen’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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our natural sort of psychological bias towards the negative with really, really high turnover, social media, um, and like very just of the moment feeds creates this really both a negativity and sort of a focus on the moment that pulls you out of that, the lens that we've been talking about, both the historical and the, you know, what are we contributing to over multiple generations that is
that gives my life and my work day to day meaning, you know, how do you see yourself in the broader lens of what you're contributing to?
I think we get a lot of joy out of service and being useful in our communities and however you want to define community and however you want to define useful, but trying to hide from that fact or pursue satisfaction in ways that are not, you know, utility and community are,
not well proven in history and, you know, might prove to just be detours or distractions along your way to finding something satisfying.
Yeah, there's a great book that we just published at Scribe by a leader who's been the CEO of two different Fortune 500 companies. And he started, you know, a very self-made man, incredible sort of lessons. This is his, like, I'm going to give my lessons back to the community book. And he spends the whole first half of the book talking about the inner game.
and how to not just, yes, obviously pay attention to your health, sleep well, like to perform at a high level in the world of business, you have to understand your inner game. And going in to that book, I thought it was gonna be like, yeah, drink water, you know, exercise, sleep well. It's actually, there is that, there is also a lot of
finding a positive relationship to your work, finding meaning, not just for yourself, but also creating it for the others around you.
And it was a huge part of his philosophy as a leader and the stories that he told about successfully leading organizations were about imbuing the things that this company or this team was already doing with a new sense of meaning and a positive emotional relationship with that work.
And they're incredible stories, and he's a visionary in that way, but I share this to say, this does not mean that you have to flip the table, have a midlife crisis, and go join the clergy or the Peace Corps or whatever. You can find a meaningful significance in what you are already doing if you just change the context around it, if you change your relationship to it.
The old parable about there's two brick layers, and one is just laying bricks, and one is building a cathedral. And all of the work that almost all of us are doing, some bureaucrats excluded and grifters excluded, is part of building this incredible future for humanity. And that's how I've started to see my work and my wide variety of projects is just growing.
contributing to a brighter future for humanity and our civilization. Seeing humanity as this gift that is the only consciousness we're aware of in the universe to date and doing everything that we can to perpetuate that. Are we inherently good?
yes like i think humanity is inherently good and if we expand our understanding of ourselves our understanding of the universe and continue to do um grow ourselves like that is an inherently good pursuit and a mission that we are all a part of whether you know intentionally or not we can use that to sort of shape our relationship with the things that we do
Sure, yeah. So Scribe is the leading professional publisher. So it's kind of a new breed that basically does the opposite of what traditional publishing does. Our belief is that authors should have complete control over their book, their rights, their royalties, and all the final creative decisions.
A lot of people don't realize that when you enter the machine of traditional publishing, you actually give up all of your rights and all your creative decisions. You sort of become... You don't even own your IP anymore. You don't control your pricing. You don't control any of those things.
And that may have made sense 100, 150 years ago, but given where we are now with Amazon and print-on-demand and social media... it's so many authors having direct control of their own audience or direct connections with their own audience.
What authors really want is control over their book and the full upside of their work that they've spent years in many cases, creating this, this community around. Um, so we help entrepreneurs, executives, creators, speakers, coaches, uh, for the most part, right, publish and market their books. Um, and our model is the opposite of, of what they, the sort of traditional publishers do.
We get paid for our work and our expertise a flat rate, and then authors make all the final creative decisions, keep 100% of their rights and royalties, and get to do whatever they want with their book forever.
And it keeps books from getting trapped in that kind of netherworld of, oh, it didn't earn out your advance, you've been going out of print, and you don't really have control, but you can't buy your rights back. It's just this whole messy thing that a lot of people don't talk about. But
this company was started maybe 10 years ago by, uh, Tucker, Tucker Max, um, and Zach Obron, who Tucker was an incredible author and Zach's an incredible operator. And they, they built this up into a great company. I mean, they really pioneered this category.
And I think especially 10 years ago, seeing where publishing was going and that this was the future of it, I think it was absolutely visionary. And, uh, about, uh, a couple of years ago, two, three years ago now, they stepped back and the person who took over that company did not run it at the standard that the founders did, sort of to put it lightly.
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