Eric Jorgensen
speaker
464 appearances
2 recordings
2 series
first heard Jan 2025
last heard 17 Jun
Eric Jorgensen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
Tucker's written a lot about this and there's some amazing, I mean, like nobody writes a business post-mortem like Tucker Max. He really writes about some of the journeys that the people involved go on in a way that I think is incredibly fascinating. It just makes for an interesting story. But I was an author who got caught up in sort of the the turbulent times that Scribe went through in 2023.
And I'm a huge believer in this company. I think this is the future of publishing. I published both of my books with them and I've been a fan of the company. And so when they went through hard times, I was like, oh man, I know people who buy companies. This is an interesting one. I love the team. I had a life-changing experience as a customer. Maybe I can help out.
So I started making some phone calls and I found a team with the right experience to basically buy the IP from the company and hire over the team and restart a new company that just ensured that the good that Scribe did didn't get drugged down by the bad of this interim leader. And so we're a year and a half after that transition now.
So I kind of took a strange side door into becoming CEO of this publishing company. But it's such a dream to work with authors and get to help shape books and ensure that people reach their visions.
We have this sort of meritocratic approach to who's publishing books and what ideas are getting out there and that people can really control their message and use their book to achieve whatever their goals are. A lot of people come in trying to impact... a very specific issue or reach a specific community or, or just grow their business.
You know, for some people it's, uh, it is very explicitly like a credibility and authority and like, I want to own this space. I want to be this guy or girl, and I want to be known for this thing. And there's no better way to do that than to like write the definitive great book on the topic. And so we, um, we do a lot of that with, uh, with a wide variety of people.
Yeah, the fear is a good indicator. Learning to see and feel fear as just a meter on the dashboard, I think, is a good mental frame. And Tucker's got a great way of putting this. Fear and excitement are the same biologically. And so you have to just...
sort of reframe fear as excitement that you are getting close to the truth um there's so many writing quotes i think it's a hemingwayism but like writing is easy just write one true sentence now write another one like the things that make i i think you hit correctly like tucker is
so uniquely honest like his superpower is just blunt straight honesty and so few people can actually do that like it is because it is it is you valuable because it is so rare um and it's scary you know it's you never know how people are going to react um but watching him sort of
live his life that way good and bad that comes of it um i think is incredible i mean the value that you get when tucker tells you something is good because you've watched him or you've heard him tell you the last five versions were bad is is remarkable um because as you point out you know a lot of people um default to a kind of appeasing bullshit
by nature and just don't choose to live their life willing to fight about any idea all the time. And it's so easy to, to let that slip away and just feel like you're being shaped by the, the hands of the opinions of the people around you rather than holding your shape almost no matter what kind of comes your way.
That's a complicated question because I think there's... there's a lot of use like learning to define you as precisely as possible, I think is a really helpful exercise. And Naval has talked about this. Um, not just like, you know, there's a few ways to visualize. I think one is like, you are not the voice in your head. you are the one hearing the voice in your head.
And the second level to that is recognizing that you can control the voice in your head. You can program it, you can teach it.
And so I think on the one hand, you know, the, the naive to go back to sort of your example or the question that you asked, like the naive view or the first order view of my truth is pessimism is like, that's just the voice in your head that says like, Oh fuck, my tire popped. Like today's terrible. Um,
The recognition that you aren't the one saying that, you're the one hearing that, and you can choose how to react to it and how to interpret it and whether to agree with it is sort of the second level. The third is to sort of recognize, oh, I didn't want to hear that voice and I need to like hammer on that because I don't want that to be my reaction to events like this.
I want to be a person who says, well, at least it wasn't two or at least it wasn't my engine or I'm still so lucky to have a car or... Glad thing I've got a cell phone and there's a towing company right here and I've got enough money to pay for the tow. No big deal. 20 minutes out of my day. back to it. Really looking forward to, you know, having a cup of coffee when I get through with this.
Like all of those things are the meta lesson that of all teaches that I think is the most important is that like, is basically skill issue, right? Like if you are not wealthy, you can develop the skill to become. So if you are not happy, you can develop the skill to become. So if you are not optimistic, you can develop the skill to become so. And so learning to
see that and control, create the environment that makes you into the person that you want to be. Like if you want to have an optimistic reaction to things, surround yourselves with people with optimistic reactions to things, follow people who are optimistic, read people who are optimistic, train yourself out of those pessimistic reactions. Like pay attention, do this exercise for a week.
If you're listening to this and you want to start this, Everybody that I've noticed in my life tends to start their, like when you ask how are you or what's going on, there are people who will always, always, always start with a negative observation. Hey, how was your flight? Good to see you. Oh, it was fine. There was a baby behind me that was crying.
or they'll say it was great no issues everything was on time like there there are people who 80 20 90 10 or 10 out of 10 will always start with a negative versus always start with a positive and i at least try to always be a person who starts with a positive who observes or shares something positive about whatever i just went through and you know help other people see that if you see you know your your partner your business partner or whatever like
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