Eric Ries
speaker
185 appearances
1 recordings
1 series
first heard Jun 2026
last heard 8 Jun
Eric Ries’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
Anyway, I shared all this with the professor.
He asked me the question that launched this whole book.
Is it possible to build an incorruptible company?
And I was like, well, good news, bad news.
The good news is yes, I do believe it is possible.
There are these outlier companies that have been architected with the strength to resist this corruption.
But the bad news is since you've been following all the best practices we teach entrepreneurs about how to build, structure and govern companies, you are not on track to accomplish this incorruptible outcome.
And we in fact did put his company on a new and better path.
But I don't want to just do that for one company.
I want to do it for every company going forward.
It's super cool because it's an idea that's very easy to explain and very hard to do.
And everyone who I teach it to the first time, they always react the same way and they tell me that it's impossible.
But I learned the technique from people who had built like high integrity, high culture companies, strong culture companies is what I mean.
and it's actually really simple the problem with communicating about trustworthiness is that trustworthy actions right actions always score as roi negative almost by definition because the benefit is intangible but the costs are tangible so what we need to do is we need to give employees a way to think about to reason about the value of the trustworthiness asset
And in order to do that, we need to think about it like an asset, like a thing you put in a bank account.
So the culture bank idea is this.
Whenever an employee makes a sacrifice on behalf of a customer or an employee or any other stakeholder, they do a right action that comes with a cost.
That is a deposit in the culture bank.
You've created an asset.
When you tell a story about that,
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