Eric Ries

speaker
185 appearances 1 recordings 1 series first heard Jun 2026 last heard 8 Jun

Eric Ries’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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You're helping educate everyone in your company that this is the way we do things.
This is what we reward.
This is what we're really about.
And of course, when you do the reverse action, that's a withdrawal.
The great leaders, the mission-driven leaders that I really admire, they have this ethos I call harder is easier.
They have these principles that they're really committed to.
People who are acting with integrity, they recognize that because they have these principles, every plan, everything they do is gonna have extra difficulty that it wouldn't have otherwise had.
But instead of shying away from this, as a lot of leaders do, they learn to love it because it gives them a teaching opportunity.
Every time they stop and say, sorry, it's not good enough.
Sorry, we have to do it right.
Sorry, we have to do this.
It gives them an opportunity to communicate a cultural value and make an extra deposit in the culture bank.
It turns these ideas from, yes, they make life harder in the short term, but in the long run, they make everything else easier.
So the rule I learned from Todd Park, the rule is as a leader, only make deposits, never make withdrawals from the culture bank.
It sounds like an impossible standard, but actually it's not that hard.
The great Clay Christensen once said that it is much harder to do the right thing 100% of the time than 98% of the time.
So when in real life, it's much more valuable to have decision heuristics that you can communicate that just says, look, when a customer calls into the hotline and they have a problem and we have the power to solve that problem,
We don't need to do an ROI calculation.
We don't need to check the fine print of the policy to see if there's some way we can get out of paying the claim.
Let's just solve the problem.
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