Eric Rudich
speaker
66 appearances
2 recordings
2 series
first heard May 2025
last heard May 2025
Eric Rudich’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think if you're the defense, you certainly want an individual who has kind of a untraditional sexual lifestyle, for example. Probably someone who hasn't followed the case very closely because I think a lot of the media attention has not been very positive to Sean Combs. For the prosecution, you would want probably the reverse.
Absolutely. So the show Bull is about a jury consultant, and it certainly is a glamorized view of jury consulting with a lot of technology that you wouldn't be allowed to have in the courtroom. Jury consultants, the work that they do is a lot different than what's portrayed in the media. A lot of what we do is behind the scenes to assist attorneys with
developing case strategy, determining what their weaknesses are, how to address those weaknesses, what are the profiles of good and dangerous jurors in this case, what kind of visual evidence will help your case. Another task that jury consultants will do as part of their engagement in a trial like this is do very thorough investigations of prospective jurors.
So we will run background reports on them to determine if they're a registered Democrat or Republican, what their social media presence has been, where they live, their home value. In addition, we're doing a thorough search on their online presence to determine what have they posted, what have they liked. Some people call it cyber-stalking.
We're just doing background information to determine what publicly available information we have on those jurors that might be indicative of whether they're likely to favor the prosecution or Sean Combs in this case.
So I'm going to first look at your responses on the juror questionnaire. And then me and my team are going to do a deep dive on your online presence, which I'm sure there is a good amount of. And we're also going to do a deep dive on your personal social media. And we're going to find out, based on your
responses to the questions during voir dire in court, are you the type of juror that's going to closely scrutinize the evidence? Or are you going to be someone who's going to be quick to make decisions?
And I think in your case, because of your education level, and because you were a public defender, I think you would be more favorable to the defense just based on your demographics and life experience. Very fair assumption.
All the pretrial research has to be customized. It's similar to conducting a market research study, except your product is your case and you want to see how well received it will be and what you need to do to change your product, i.e. your case, to make it more receptive to prospective jurors.
Absolutely. And that's an important aspect of our work as jury consultants is to test our clients' cases and do mock trials. We're using or working with actual individuals in the trial venue who could be prospective jurors in this case. Of course, they're not jurors. And this is all done well in advance of trial trials. But typically, a mock trial is one or two or even three days.
And so we would have a recruiter, similar to a focus group, come and recruit, let's say, 30 or 40 or even more people to arrive at the exercise, And the individuals would be paid for their time. And they come from all walks of life. And so they might be the person who works at a bodega. It might be a secretary. It might be a teacher.
And the idea is to get a representative sample like you would in a trial jury. But we're looking to see how someone who might be a juror on this case who has similar demographic and characteristics and attitudes and experiences of a prospective juror might react to the case.
So the questionnaire focuses a lot on hardship and bias, which of course it should. Overall, I'd give the juror questionnaire a B because I think there could be a lot more information included in the juror questionnaire about individuals' attitudes particularly, but it certainly works for the court to determine whether or not someone could be potentially biased.
Important question is what they've heard about the case, if they formed any opinions about the case that indicate that it may not be a fair and impartial juror on this particular case. There are questions about whether they've been a victim of sexual assault. There are also questions about whether they've been accused of sexually assaulting individuals.
So there are questions on there to uncover whether someone is potentially, their experiences indicate that they may be biased and may not be a fair and impartial juror in this case.
For the defense, I would be particularly concerned about individuals who've been victims of sexual assault. And there are probably a number of individuals who say that they were victims, but can still be fair and impartial in this case. You certainly want an individual who has kind of a...
untraditional sexual lifestyle, for example, probably someone who hasn't followed the case very closely, because I think a lot of the media attention has not been very positive to Sean Combs, someone who's not had very favorable experiences with law enforcement. For the prosecution, you would want probably the reverse.
You would want people who have much more traditional sexual lifestyle, maybe individuals who follow the case closely, who've started to form some opinions, maybe have seen the Cassandra video, Individuals who have positive views of law enforcement.
I would want to know if anyone has been accused of committing a crime or have had negative experiences with law enforcement or mistrustful of prosecutors. So those are just a few of the characteristics I think each side will be looking for when they're selecting the jury in this case.
It's certainly how they will respond to the follow-up questions during court. It may also come down to what type of sexual assault, when it occurred, how traumatic it was for that individual.
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