Eric Rudich

speaker
66 appearances 2 recordings 2 series first heard May 2025 last heard May 2025

Eric Rudich’s voice in public audio — every appearance, attributed to the second.

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So all those factors will come into play when determining first if they indicate they could be fair and impartial to begin with, but then also when both sides are evaluating whether or not to use one of their strikes on that particular juror.
It's true to some extent, but those are, you know, the demographic characteristics that you describe are often a product of individuals' experiences. So the extent to which certain groups have certain experiences, that would be predictive of their verdict orientation. So you may want the blue collar worker, but the question is why?
What about their attitudes, their life experiences, their value system that indicates that they may be favorable to your particular case?
Often we're retained to assist with jury selection. But for a case like this, it wouldn't surprise me if the jury consultants stayed on to work with the attorneys on, let's say, their opening statements and fine-tune their opening statements based on the research that they've done. Certainly, Jury consultants are often retained on trial to assist with preparing the witnesses for their testimony.
For closing arguments, jury consultants are working with the attorneys to help organize the evidence and organize their themes in a way that's persuasive to the jurors. So there's a lot more that jury consultants will do, particularly in a high-stakes case like this.
That would be critical, actually. So if Sean Combs does testify, he will be going through a great deal of prep. And I'm sure he's going to even be prepped just to determine... And if he does testify, how will he be perceived by the jury? So it certainly would not be surprising to me.
In fact, I think it would be almost a certainty that if he's going to testify, that there will be a jury consultant involved with helping prepare his testimony.
Very similar. He would undergo a vigorous cross-examination to see how he would respond to very tough questions about evidence and certainly the Cassandra video. I don't think in this case it would be very different. I can't imagine people coming in because there would be the issues with confidentiality. So even though you might have someone sign an NDA, it's not very foolproof.
And I could see someone go into the media and say, hey, I just participated in a mock witness testing with Sean Combs. And that would be the worst thing he could do for his case.
Well, you certainly see people's strong political views, especially in this environment. So you may have a defendant who is black, and during your investigation, you may see Confederate flags as part of their social media, which we've seen in the past. So you'll often see extreme political views that you may bring up to the court to indicate to the judge that,
Although they may not have indicated during the voir dire process, they may not be a particularly fair and impartial juror in this case.
That's a great example. So certainly what they say or what they write on the juror questionnaire is informative, but how they react and respond to questions during the voir dire is much more informative and will be indicative of whether they're likely to favor one side or another in this case.
I think if you're the defense, you certainly want an individual who has kind of a untraditional sexual lifestyle, for example. Probably someone who hasn't followed the case very closely because I think a lot of the media attention has not been very positive to Sean Combs. For the prosecution, you would want probably the reverse.
Absolutely. So the show Bull is about a jury consultant, and it certainly is a glamorized view of jury consulting with a lot of technology that you wouldn't be allowed to have in the courtroom. Jury consultants, the work that they do is a lot different than what's portrayed in the media. A lot of what we do is behind the scenes to assist attorneys with
developing case strategy, determining what their weaknesses are, how to address those weaknesses, what are the profiles of good and dangerous jurors in this case, what kind of visual evidence will help your case. Another task that jury consultants will do as part of their engagement in a trial like this is do very thorough investigations of prospective jurors.
So we will run background reports on them to determine if they're a registered Democrat or Republican, what their social media presence has been, where they live, their home value. In addition, we're doing a thorough search on their online presence to determine what have they posted, what have they liked. Some people call it cyber-stalking.
We're just doing background information to determine what publicly available information we have on those jurors that might be indicative of whether they're likely to favor the prosecution or Sean Combs in this case.
So I'm going to first look at your responses on the juror questionnaire. And then me and my team are going to do a deep dive on your online presence, which I'm sure there is a good amount of. And we're also going to do a deep dive on your personal social media. And we're going to find out, based on your
responses to the questions during voir dire in court, are you the type of juror that's going to closely scrutinize the evidence? Or are you going to be someone who's going to be quick to make decisions?
And I think in your case, because of your education level and because you were a public defender, I think you would be more favorable to the defense just based on your demographics and life experience. Very fair assumption.
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