Ethan Evans

You know, I learned so much from Jeff.

I can certainly go on if you'd like.

So Jeff was often asked, and I think this is a really good question for the era of AI.

He was always being asked as a technology leader, what's going to be different next year?

What's going to be invented?

And he had this insight where he said, you know,

That's an interesting question, but I prefer to try and think about what's not going to be different.

Because if I know something is going to be the same next year and the same five years from now, I can build a business on that without worrying about the sand shifting.

So his big insight about Amazon's retail business, where you buy things as opposed to AWS,

was look customers are always going to want three things they're always going to want lower prices they're always going to want more choices more selection more options and they're always going to want more convenience which sort of translated to faster delivery so if you look at amazon's history it

greatly broaden what it sells.

It pushes to have the lowest price and it's sped up.

You know, first there was free shipping, but it was slow.

Then there was prime.

Then there was one day prime.

Then there was same day.

He said, those three things are never going to change about people.

And so I can build a business by focusing on what's not going to change.

Jeff and his team.

developed the idea of focus on the customer, not the competition.