Ethan Evans

Be relentlessly focused on what your customer needs and a competition will take care of itself.

It will do it.

It won't.

So many people get so particularly in big business and Amazon can get into like, well, what's Microsoft doing and what's Google doing?

And what do we need to do to stay ahead of meta?

And that's all kind of churn.

You're guessing you don't know you're starting these hypey efforts because they're starting hypey efforts.

Jeff's viewpoint was.

we have customers, what do they need?

How do we invent something new on their behalf?

So a signature invention there would probably be the Amazon Kindle.

He could see like, oh, music has gone to MP3s.

Movies are starting to go online.

What's going to happen to books?

Oh, they're going to become digital.

People aren't going to want to read them on their computer.

We need to do better.

And that was his relentless focus on books are our business.

We ought to figure out how to invent the next generation books.

And that was him thinking about what does his customer need?