Ethan Evans

I'm giving an update on my business that's, you know, 300 words.

It's very superficial.

These narratives were very dense and they often had appendices as well, like extra information in case you had a question like, oh, here's the whole financials of the business or here's all the mockups.

So it's very, very detailed.

It was not every meeting.

It would kill you.

But it was every meeting that was a big product decision or big product update.

So it was our annual plan every year and any proposal for a new product, a new business.

I started a couple different businesses at Amazon where I had to write these six pagers and say, I want to start a business here.

Um, one of the businesses I helped start was our t-shirt printing business.

So I had to justify like, Hey, we've never printed t-shirts before.

Why is this a good idea?

And why should we do it?

And what's going to be the consequences?

And three of us worked together to create that six page brief on, you know, now that's a more than billion dollar business at Amazon.

Um, but we, it started with a six pager.

It's got over 100 million, I think, active monthly users.

I've tried to count that up before, because of course I'm curious, and I think it's about five.

Five or six billion dollar business.

T-shirt printing, some of the sponsorship business at Twitch TV, so the gaming website, Prime Video, Prime Gaming, and I ran the Amazon App Store, which was a billion dollar plus business.