Ethan Evans

So those are five different businesses, and of course they're all over the place, right?

The thing I love about Amazon is...

video game, you know, uh, social media sponsorships and t-shirts like you can work in so many varieties.

And that's why I say corporate life can be your training ground to then go out in the world.

When I think about my own business, which is training and coaching, one of the things I do is steal from video games, video games, um,

I'll try not to go on too much length, but they have this idea in free-to-play games.

Do you play any games on your phone ever?

A little bit?

Yeah, not a gamer.

Yeah.

So in most games, they have several levels where you can pay.

You can pay a little bit to get something small, and you can pay more.

And the idea here is you're stratifying people from, I don't want to pay at all.

I'm just going to sit back and play the free game.

To, oh, I'll spend a little bit of money because that's what I have or how much I like it.

To, I love this.

I want everything.

And I'm going to open my wallet and dump it all out for you.

Well, the great thing about the virtual world

is you don't have to have one price fits everyone.