Ethan Evans

It's not like a Ford F-150 is $30,000 and that's the price.

It's like you have the choice to sell the same truck for $1,000 to someone who that's all they'll pay and a million dollars to someone who wants the luxury version.

I learned all that video games.

I use it all in what I do today, where I have different offerings at different levels.

The real point here, though, is the things I learned at Amazon make running my own small business way easier because I've seen this big scale.

And I think that's probably you took some lessons you use here from all your time on Wall Street.

Mm-hmm.

I think it's mission clarity.

People want... We talked again about Arthur Brooks.

People want to know why what they're doing is going to be interesting, exciting, world-changing.

It doesn't have to be world-changing in all ways, but it has to be somehow...

I'm making a mark that's going to be remembered.

You mentioned Elon Musk.

While I was at Amazon, I got a call to go work at SpaceX.

I'm very transparent.

So I went, with a little bit of hesitation, I went and told my boss,

hey, I'm gonna be gone tomorrow and I don't lie to you, I'm gonna go interview at SpaceX.

And it was really funny because my boss said, oh yeah, I've talked to him about a job at Tesla.

We didn't get along, but you go see if it works for you.

And I was like, okay, well, you know, the fact my boss had gone for an interview, okay, now I'm on good ground.