Farnaz Khadem

speaker

217 appearances 1 recordings 1 series first heard Jun 2026 last heard 22 Jun

Farnaz Khadem’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Yeah, thanks for having me, Matt.

I'm really actually happy to be here.

You and I have been talking for a long time about this and having some great conversations, and it's nice to bring it to this forum.

First, let me tell you that as a communicator, I like to think in threes.

You think in threes, you talk in threes, you remember it, other people remember it.

So I'll tell you the three things.

First is just know your goal.

Communications is about what is it you're trying to get across.

And if you don't know what that goal is as an individual or an organization, you're just, you're not gonna be able to do anything.

Second is know your audience.

That's the other thing that people don't always think about is you gotta really be thinking about who you're talking to.

And the third is know your data.

I think we're going to probably talk a lot about listening today.

So much of communications is about listening and not talking.

And data is the way you listen.

I mean, when you're working in an organization like this, you are constantly having to go back and see what worked and what didn't.

So if you don't know your data, you don't know your audience, you don't know your goal.

So it's all kind of a circle.

So those are really our overarching principles when we think about this.

It's such a good question and it is such a conundrum right now, right?

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