299. Choose The Right Channel: How Stanford Finds Its Voice
episode
Think Fast Talk Smart: Communication Techniques
26 min
2 speakers
4 chapters
transcribed 2 months ago
Transcript
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What is the main topic discussed in this episode?
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In today's world, communication is all about juggling multiple priorities. With focus and intention, you can be successful. My name is Matt Abrahams, and I teach strategic communication at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart, the podcast. Today, I am very excited to chat with my colleague and friend, Fernaz Kadem. Fernaz is the Vice President of University Communications at Stanford, where she oversees the institution's global media relations, digital strategy, and internal communications. Prior to Stanford, Fernaz served as the Vice President of Communication at Caltech. Her background includes public service with the US Department of State as a Foreign Service Officer.
Well, welcome, Fernaz. Thanks for being here. I look forward to continuing our coffee chats so everybody can hear.
Yeah, thanks for having me, Matt. I'm really actually happy to be here. You and I have been talking for a long time about this and having some great conversations, and it's nice to bring it to this forum.
Excellent. I agree. Shall we get started? Absolutely. So to begin, your team is involved in many types of communication. Do you have some overarching principle that guides how you see effective communication?
First, let me tell you that as a communicator, I like to think in threes. You think in threes, you talk in threes, you remember it, other people remember it. So I'll tell you the three things. First is just know your goal. Communications is about what is it you're trying to get across. And if you don't know what that goal is as an individual or an organization, you're just, you're not gonna be able to do anything. Second is know your audience. That's the other thing that people don't always think about is you gotta really be thinking about who you're talking to. And the third is know your data. I think we're going to probably talk a lot about listening today. So much of communications is about listening and not talking.
And data is the way you listen. I mean, when you're working in an organization like this, you are constantly having to go back and see what worked and what didn't. So if you don't know your data, you don't know your audience, you don't know your goal. So it's all kind of a circle. So those are really our overarching principles when we think about this.
Absolutely. Have to have a clear goal. We talk a lot about goals. The understanding your audience, and I want to talk about audiences because you have many that you have to serve. And then this notion of reflecting, using data to understand what works, what doesn't work.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–10:35
2
What overarching communication principles guide Stanford’s University Communications team?
10:35–16:11
3
How does Stanford decide which channel is best for a story?
16:11–24:52
4
How does Stanford build internal networks and mentorship for lone communicators?
24:52–26:21
Speakers
2 identifiedMore from Think Fast Talk Smart: Communication Techniques
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321. The Respect Effect: What Stereotype Threat Teaches Us About Communication