Fernando De Leon

And he had come back from World War II and had built homes for GIs.

And this was a little extra piece of land that he said was unbuildable.

And I said, what do you have to lose then?

If it's not buildable, let me give it a shot.

And he said, you'll never be able to do it.

And I went and I convinced the Army Corps of Engineers and the city.

And we designed around some of the problems.

And it took me a year and

and all of it came together and he was shocked.

He's like, you know, I tried doing that for 40 years and I couldn't do it, but you did and so kudos to you.

And so there are things that you can do with work and sweat equity that don't require having, you know, capital day one.

So I would say focus on creativity, persuasion, salesmanship,

Building something out of nothing is damn hard, but everybody who has built something out of nothing has done it, so give it your shot.

Yeah, no, I totally agree.

I mean, I think there are countless examples of that kind of situation.

I think there is a little bit of like...

self-awareness too of just saying hey um like for instance the brand like tiger sisters the concept right like this was like hey we know who we are yeah and we think this will resonate with the public and then you're authentic right and and then then fundamentally that's what people are responding to just like mr polman was responding to my authenticity you know your viewers are responding to saying hey um these two women are you know strong and smart and they're building uh

a set of ideas that we can rally behind and understand.

And the content is valuable to me.

So I think ultimately, by the way, that last part, it's valuable to me, has to be there.