Fionnuala Jones

No, it was absolutely stunning.

But you could see the people setting up to take the photos and they're kind of on the phone so much that they're not taking in the surroundings of where we actually are.

And look, it's something that I've kind of fallen victim to as well.

And it's something that I try to be

more conscious of when I'm traveling now because you know for a lot of these places like with Japan will we go back again we'd love to but it's very expensive to get there so how likely that is I'm not sure so I really wanted to make sure that when we were there I was you know really really taking it all in and actually trying to formulate memories as opposed to like building up storage on my phone you know what I mean exactly and you're kind of trying to get in to get the photograph people are pushing and shoving and jousting to get that picture

Yeah, it's crazy.

I cannot be that person.

We didn't get to see Mount Fuji, no.

We booked the right train seat and everything, which again, I figured out online and Mount Fuji, yeah, she evaded us.

But again, that just means we'll have to go back, I think.

I know I've seen lots of people there recently and they've seen her, so...

Yeah, I think maybe not necessarily from that angle.

But yeah, I know for myself, just from working in the industry, there is kind of a, you know, everyone has to be first and everyone has to be kind of the quickest in terms of getting content out.

The content has to be kind of relatively quick moving so people stay and people watch it.

And I think it's more that I think it's more trying to be the first and to kind of position yourself as a head and as an expert kind of in the area.

So then maybe you're not necessarily, as Kathy said, like providing that context that is necessary.

And look, I will say again, influencers and content creators do a great job, but sometimes they fill specific silos.

You know, sometimes it's just for awareness.

It's just to say this thing is open.

You might be interested in it and they recognize their audience might be interested.