Forbes Riley

speaker

1,870 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

Forbes Riley’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Now, if I'm talking to a woman who's 90 years old, I might talk to her differently because my assumption is she's an older woman.

She is not as aggressive, interested in her future as you are.

So if I've got an insurance product, I might sell it different to you than I would to her.

And then if I've got a kid, I'm not going to be selling it all to them.

In fact, let me show you something really interesting.

Yeah.

Because assumptions goes to avatars.

You all need a, what, ideal avatar?

Yeah.

So I had an MBA student.

team come and say, you know what, Forbes, the ideal customer for your spin gym is 45 years old.

Her name is Sheila.

She walks a Labradoodle, drives a Lexus, not a Tesla, likes hot yoga.

And I was like, all right, good for you.

I said, you know what, guys, I'm going to outsell you.

I don't believe in avatars.

I believe that everybody in front of me can be turned into an avatar.

And they were like, what?

And it's why I've grossed billions of dollars.

So yeah, let me take a seven-year-old girl

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