Forbes Riley

speaker

1,870 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

Forbes Riley’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

newest first · ▶ plays the moment

I've had these 10 guests on.

We've done these numbers.

And then we have another little piece of the formula called FEBIT.

Oh.

Feature Benefit.

Okay.

And most people just list feature, feature, feature.

They don't list, they don't tie it to anything.

So if I say this water bottle that I talked about before is pink, it insulates, and it sells for $19.99, you're like,

Okay.

But now there's benefits to those things.

If I just list the benefits, you're like, okay, but watch what happens if I do feature benefit.

Hey, this water bottle comes in pink.

I heard you got a Porsche.

It's going to look great in your car.

That's a yes.

This keeps hot drinks hot for 24 hours.

And I promise you that's going to solve the problem of you having to constantly get up and go to the coffee maker.

So feature benefit equals a yes.

You get three yeses.

Showing 921–940 of 1,870 · page 47 of 94