Francesca Gamble

speaker

691 appearances 1 recordings 1 series first heard Jan 2026 last heard 26 Jan

Francesca Gamble’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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James Reed: all about business · 63. The future of PR and business in an AI world | Francesca Gamble · 26 Jan 2026 podcast

Brands feel that they can probably go and target the big influencers and just DM them on social media.

And there's a close proximity to that.

But the reality is, as long as we have film, as long as we have TV, as long as we have music,

all these key things in the art that are so important, we will continue to have celebrities.

They're just not going to die.

It's not something that is going to particularly move from where it was and when I first started almost 20 years ago, hasn't particularly evolved.

So for me, it's really passionate.

You know, I'm very passionate about working with celebrities and getting brands to work with them more.

Yeah, of course.

So we recently worked with Jason Statham out in the Middle East, in Abu Dhabi, with the Grand Prix.

So we signed him for a brand out there and he goes and does big appearance fees.

It was the Abu Dhabi Tourist Board.

So that was a really big signing.

And since then, he's become an integral part of that area, trying to raise their profile around culture and entertainment, which is what the sector is trying to do at the moment.

So our job is to make sure that not only does that commercial partnership happen, but then it's important for us to build that relationship ongoing with the brand.

Well, brands tend to come to us with an idea in mind of who they want to work with and what they want to achieve from it.

From our position, we try and strategize that.

So we need to understand aims and objectives and what that person is going to do.

And in this instance, when it becomes an appearance,

It's really important for us to kind of understand what the boundaries are to that because someone like Jason is so big, how overly exposed he's going to be and working with his team, his agents and lawyers about actually what that looks like.

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