Francesca Gamble
speaker
691 appearances
1 recordings
1 series
first heard Jan 2026
last heard 26 Jan
Francesca Gamble’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
And you've got no signing fee, and depending on the future projections of the business, and... So giving away 30 or 40%.
Well, you could do on a small business.
I say it's worth it.
It's only worth it if depending on your strategy, you have to, as I said, you can't just, it's the same with anything.
You can't go and pay a PR agency to make your brand famous if you don't have your ducks in a row with all your other marketing, your CRM systems, the whole shebang.
It falls flat.
and doesn't work.
And I can tell you that because so many small businesses come to me when PR doesn't work.
And unfortunately, PR is earned, so therefore it doesn't work.
And there are no guarantees that you can pay me all the money in the world, I'll get you any coverage.
Unfortunately, that's the way it is.
It's called earned media because we didn't pay.
So advertisement placements obviously are guaranteed, but you'll be paying a huge amount of money for that.
So going back to the equity part, it's the same thing.
If you have a brand who's serious about growth and where they're aiming for and where the brand is going, I think there's the brand, the Hard Seltzer brand signed Ellie Goulding, for instance.
They worked with her, they signed her for a project.
very early on when they launched.
And then she became a shareholder of the business.
And now it's part of its growth.
So it does work, but it depends who's behind the brand and what the growth strategy is.
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