Frank-Steffen Walliser
speaker
89 appearances
1 recordings
1 series
first heard Nov 2025
last heard 14 Nov
Frank-Steffen Walliser’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Nov 2025 with 1.
Appearances
Yeah, definitely.
I think that describes it pretty well.
Bentley is and was always the driver's brand.
And I'm joking a little bit because our club of fans is called Bentley's Driver's Club.
So to underline this and needs the right product for it.
And we feel it's really beneficial for our brand.
If you can drive it and the thrill of driving is a core of our brand and of our DNA.
And it was for many, many years.
And we said, yeah, let's make the products that even underline it more.
And we had some fun by putting this car together and developing it and bringing it to life.
Well, the story started, honestly, at day two when I joined Bentley and we had what we call the product roundtable.
That is, I would say, of official meetings, gathering of engineers, sales, marketing, design, finance, and we talk new ideas in an open space, normally in the evening,
It takes sometimes hours and it's very open and this was the second day and I joined it and there was the idea around what can we do on Continental and I said, yeah, let's go for it but make it, please, as extreme as possible.
And I brought a little bit of my experience in
But the interesting thing for me was in Bentley, it was always there.
I just really had to ignite it.
And then people immediately know what to do and what to go for.
And they really went above and beyond timing-wise, content-wise, what's possible, engineering capabilities, really great through the whole company.
So it really defined not only a new car, but also a new spirit in the company.
Well, looking at regulation, looking at how the market splits up, I think it's even more important than it was in the past to offer a balanced portfolio.
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