Bentley Motors Chairman & CEO Frank-Steffen Walliser Talks the New Bentley Supersports
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All right, let's bring in Bloomberg's Hannah Elliott, our luxury correspondent, normally on the left coast, and she is also my co-host on the podcast, Bloomberg Hot Pursuit. Fresh off the global debut of Bentley's brand new Super Sports, and this thing is a shocker. It's lighter, it's louder, it's rear-wheel drive, gas only, a bruiser from a company that has been adding weight, all-wheel drive, and leaning into electrification. So Hannah, you were there last night. What did Bentley just unleash?
This is a big tease about what we can expect to see more from Bentley, I think. Of course, it's been about a year since Frank Walliser, the CEO, joined the company. As you know, Frank came from Porsche, Porsche Motorsport, where he was the mastermind behind a lot of race wins. This is the first car that really has Frank's thumbprint on it. It's a big indicator that Bentley is doubling down. It's going to get a lot more boy racer.
I think. I'm excited. As a boy racer myself, I'm very excited about that. The man behind the madness is with him. Frank Steffenwalliser is Bentley's relatively new CEO. He's been on the job a little over a year after a storied run at Porsche where he didn't just win races, but he developed the 918 Spyder supercar, which is one that we were looking at in the editorial meeting yesterday and all sort of in awe of. He joins us on set. Hannah dragged you in here after the debut, so thanks so much for joining us. What is happening? Are you bringing Bentley back to its driver car roots?
Yeah, definitely. I think that describes it pretty well. Bentley is and was always the driver's brand. And I'm joking a little bit because our club of fans is called Bentley's Driver's Club. So to underline this and needs the right product for it. And we feel it's really beneficial for our brand. If you can drive it and the thrill of driving is a core of our brand and of our DNA. And it was for many, many years. And we said, yeah, let's make the products that even underline it more. And we had some fun by putting this car together and developing it and bringing it to life.
I remember when Hannah last year at some point did a story where she went out driving with you in the Continental GT Speed, right? And I remember saying like, everybody is watching Frank now and they're gonna wait for the first car that he develops because of your track record at Porsche, right? Is this the first vehicle that has your imprint on it? Yeah, yeah, definitely.
Well, the story started, honestly, at day two when I joined Bentley and we had what we call the product roundtable. That is, I would say, of official meetings, gathering of engineers, sales, marketing, design, finance, and we talk new ideas in an open space, normally in the evening, It takes sometimes hours and it's very open and this was the second day and I joined it and there was the idea around what can we do on Continental and I said, yeah, let's go for it but make it, please, as extreme as possible.
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