Fred Reichheld

speaker

474 appearances 1 recordings 1 series first heard Jun 2026 last heard 19 Jun

Fred Reichheld’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Well, the classic open source software would be Google's Android.

And I think Wikipedia is a lovely example.

These companies build themselves and let others innovate and build on top of them.

And while there is a commercial model, there are people who package that software and make it easy to use and easy to understand.

Red Hat is a classic example of a firm that

has found out how to have a profitable commercial overlay, the core software itself, the core ideas, the IP, are there for everyone to share.

And in the case of NetPromoter, you have to have a license if you're using NetPromoter

in your business.

So if you're a survey firm and you're calculating net promoter scores and using that, you have to pay Bain a small license fee.

But the license fee is so modest, it's not a moneymaker.

It just makes it clear that when you say net promoter, when you ask it zero through 10, these things are constant and the brand gets protected.

But for users who are just businesses that want to get feedback from their customer, it's free.

You might want to hire somebody who has software to do that really in an elegant way.

You might want to call people and send them a survey yourself.

And I did it because at that point in my life, you know, do you want to be a jillionaire or a quadruple jillionaire?

That's sort of stupid.

Do you want to have a major impact on the world?

That's what seemed

energizing to me.

And I thought we would have a bigger impact if we let everyone try it for free.

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