Fred Reichheld

speaker

474 appearances 1 recordings 1 series first heard Jun 2026 last heard 19 Jun

Fred Reichheld’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · Fred Reichheld: How to Build a Business Customers Can't Stop Recommending | Entrepreneurship | YAPClassic · 19 Jun 2026 podcast

If you're the target customer, you're the right age group and the right socioeconomic segment.

If you and your friends are just going crazy and referring it, chances are it's a very high net promoter score.

So that's just a common sense way.

I've had a little bit of an advantage because at Bain, as more and more of the organization at Bain has seen the power of net promoter and how

how difficult it is for individual companies to get net promoter scores that are comparable apples to apples.

Because the instant you are the one asking for feedback, it biases which of your customers bother responding and what they say.

So we've created Bain Prism.

And NPS Prism is a classic, monstrously large panel for, I guess, probably a dozen different industries now that gets

really accurate, really comparable NPS scores for every brand in the industry.

And with that advantage, I invest in the leader.

And if you take the companies that had the highest NPS in my previous book, The Ultimate Question 2.0, I wrote with Rob Markey,

I invested in those companies.

My total shareholder returns over the decade after the book was published were higher than any mutual fund or ETF tracked by Morningstar, higher than the lion's share of private equity firms.

And I had the liquidity and the low risk of just investing in public companies.

The insight being I could shine a light on the flywheel of each competitor in an industry and see which one had the best flywheel spinning, customers coming back for more and bringing their friends.

And that has been, you know, it's tens of millions of dollars for me personally.

And it's available to everyone.

But shockingly, there is not yet a big movement to get on accurate NPS scores.

The world is still in such an accounting mindset that there's still just a tiny minority of investors who see the power.

Who's a recent one?

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