Fred Reichheld

speaker

474 appearances 1 recordings 1 series first heard Jun 2026 last heard 19 Jun

Fred Reichheld’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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NPS Prism, the most recent industry that they added was the grocery business.

And the top score was a regional grocer called HEB down in Texas, but it's private.

On the other hand, even though if you can't invest, you know where you want to have your kids go work.

Chick-fil-A has the highest NPS.

They're a private company.

But I'd say then relatives who

feel like entrepreneurs and want to be a store manager.

And that's a wonderful career path.

The Trader Joe's is one of the top handful, but that too is owned by the next one in NPS is Aldi, private still.

Then you get Costco.

All of these are at superstar levels.

Yeah, so Costco is a public firm.

I invested in Costco the instant I saw that they were top in NPS because my personal experience has been so positive.

And I use them heavily as an example in Winning on Purpose, this last book.

Their philosophy is customers come first.

And they act in a way that makes it clear that they live their philosophy.

There's a lot of stories about Costco that I really advise entrepreneurs to read.

They've gone and they're one of the larger companies in the world today.

And their formula works in China.

It works everywhere, every kind of town.

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