Fred Reichheld
speaker
474 appearances
1 recordings
1 series
first heard Jun 2026
last heard 19 Jun
Fred Reichheld’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
Those are the assets the accountants don't measure today.
And they send you down the wrong path because of that.
It's on the edge.
If you're educating people about what you stand for and what your philosophy is, it's a way of communicating the truth to them.
It's not quite as good as an existing customer who really knows you and it's not what you say about you, it's what their experience has been and what they say about you.
That's the highest form of positive marketing.
But I think what you're describing with podcasts and...
building community, it's the next best thing.
Well, and I think reviews are even a step further down.
If you could get really honest reviews on these sites and curated a little bit so it's the customers that you care about.
But even Amazon, who is so strong, it's sloppy.
When you go in there, the star ratings, they don't make much difference because you know that what half of those are paid in some way or
cheating so yeah you you can read the verbatims and sort of figure out who thinks like me and and you can get benefit but if people really cared about review sites they could be so much better than they are today and a really smart uh somebody who runs one of the biggest retailers uh in the world said fred when we we don't get the best insights from our nps surveys they're good but it's it's they know they're talking to us so there's
social barriers about telling the truth and not hurting our feelings, or maybe they're negotiating with us.
But it's a lot of biases there.
The way we get to the truth is to listen to our customers talking to other customers or people they're referring on Facebook groups or in some third-party platform.
So the real truth is
is listening in on what people are saying about you in a way that's not creepy and inappropriate.
But if you can have an honest way of listening to that, boy, you can learn a lot.
I would say it's, yeah, when there are message boards of customers talking to customers and it is public space, so you're allowed in there, that's really powerful.
Showing 361–380 of 474 · page 19 of 24
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