Fred Reichheld

speaker
474 appearances 1 recordings 1 series first heard Jun 2026 last heard 19 Jun

Fred Reichheld’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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And then Copernicus and a handful of others said, no, the sun is the center, and proved it.
I believe the customer is the center of the solar system, and most people don't agree with that yet.
And so winning on purpose...
Said, no, the winning purpose, the only winning purpose is to commit your organization to making your customers' lives better and loving customers.
So only 10% of businesses, big businesses believe that today.
So it's a radical proposition.
But Copernicus was a radical proposition.
He was right.
I think I'm right.
But, you know, time will tell.
Will most business people come over to this point of view that customers, you know, it's not just all stakeholders.
It's not maximize shareholder value.
The purpose of the business is to make my customers' lives better.
And if I do that, then I can make my employees happy because they have a life of meaning and purpose and they're part of the flywheel that generates superior economics.
And of course, our investors are better off because of that.
But man, customers have to come first.
And whether it's Apple,
or Costco, or Lego, or Bain & Company, every great business I know has customer front and center and systems to reinforce that because you know you're fighting against the current of financial accounting, which points you in a different direction.
There's a lot of things that make employees happy that make customers very unhappy.
I don't want to work long hours.
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