Fred Reichheld
speaker
474 appearances
1 recordings
1 series
first heard Jun 2026
last heard 19 Jun
Fred Reichheld’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
And remember, accounting solves for profits.
So very quickly, if you use general accepted accounting principles to run your business, which big, big companies almost have to,
Then you are teaching your people the purpose of your business is profits.
And that's not a good purpose.
That goes back to how much can we extract from our customers' wallets, as long as it's legal.
That destroys energy.
Good people don't commit themselves to that.
Then if you can make loving your customers this idea of making their lives better and keep track of progress there and recognize and reward people for earning 10s, real 10s, not begging for 10s.
then I think you can manage your way to success.
But I suppose the biggest challenge, almost every entrepreneur gets this intuitively.
They can't succeed.
They can't afford expensive advertising and crazy marketing promotions and big sales forces.
They have to turn their customers into their sales force.
But as they get bigger, most companies flip over to the dark side where accounting rules the day and the purpose becomes profits.
I even toyed with that in its early days.
And that was that was a step too far for me.
In fact, even using the word love and business, I thought was a stretch.
Until, I mean, think about it as a customer.
If you had an organization or a team who was always watching out for your best interests and innovating and striving to put a smile on your face and make your life better, of course you would go there.
You give them all the business you had and you refer your friends.
Showing 161–180 of 474 · page 9 of 24
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