Fred Reichheld

speaker

474 appearances 1 recordings 1 series first heard Jun 2026 last heard 19 Jun

Fred Reichheld’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · Fred Reichheld: How to Build a Business Customers Can't Stop Recommending | Entrepreneurship | YAPClassic · 19 Jun 2026 podcast

And I think that's what the world needs to do is referrals are everything.

Instead of doing it on a survey, how likely are you to recommend, let's keep track of real referrals because that's where the economic value is and that's where the reputation is.

So to your point, great businesses, and I agree with Robbins and Abraham, it's just that's where the most – that's the fusion right there.

that energizes success.

And I think rather than kidding around with surveys, let's keep track of referrals.

Absolutely.

People say they love their Apple computer, but they also say they love their Dachshund, they love their favorite ice cream.

The love that actually energizes, inspires is this notion of enriching the lives you touch and your happiness deriving from that success.

And

People who live that life live a pretty good life.

Even if they don't make a ton of money, they have made a difference in the world and will die proud.

This, the notion that love is also behind business success, I think is the radical proposition that I make in Winning on Purpose.

And the evidence is, it's really overwhelming.

People don't read books anymore much, but this one has the evidence that the company who has earned the loyalty of their customers, using NPS as a good proxy for that, measuring it, the highest NPS company in every industry we've looked at has the highest total shareholder return over the decade.

And, you know, that's been a huge moneymaker for me as an investor.

But I think it's even more the companies and boards of directors, investors, they got to see the facts here.

This flywheel we talked about, it's the only flywheel that keeps spinning through time.

Well, black swans have been going on for a long time.

It feels like we have a flock of them landing in the last few years, but that's how the world works.

And the companies who have the financial mindset that's very common today, running themselves in the financing, the accounting.

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